Sales and Marketing

Sales and Marketing
It is a well known fact that organizational and departmental structure and culture seriously influence on the marketing department within any company. It is a wide spread practice within the commercial companies and not only in them. Structural innovations and contemporary ideas devoted to the development of marketing strategies are discussed and critically evaluated on the planned trainings and seminars. Some successful ideas are used for managing and improving the inner structure of marketing department team.

The cultural component in the marketing department as well in the whole corporation has also significant influence. The whole set of behavioral models, which were accepted by the company during the process of its adaptation to the outer environment and inner integration, having shown its efficiency and shared by the majority of company’s workers. The most significant impact on the marketing department is produced by the set system of leadership, the styles of conflict solving, current system of communication, set symbolism (organizational taboos, mottoes and rituals) and the statement of individual within the organization, set. It won’t be a secret that marketing department traditionally on the top, being an active participator of inner and outer politics of the commercial company, developing new strategies for efficient promoting on the market, being the first in the new inventions and innovations. The same time marketing department is always supported individual oriented strategy of the company using the core ideas for creating appropriate environment on the working places in order to provide successful performance of the team members.

"Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results" (Nasaw, 2006) these words belong to a well known businessman Andrew Carnegie. His words can be a real motto of marketing department. Developing a team strategy the members of the team are always ready to put organizational objectives higher than the individual accomplishments. Still the team leader perfectly understands the role of each member and ready to accept any useful initiatives and ideas offered by any member of the team. Marketing department always uses innovative technologies for developmental politics for the producing goods, using all the modern technologies to raise effectiveness of the company. It goes without saying that to be on the peak of developmental technologies the members of the team took part in different work activities, being an active participator of different training and seminars. It is essential that typical work activities of marketing team need constant development and perfection as the time does not stand still and all the innovative technologies of the commercial industry. The following list represents typical work activities of marketing department in NovaCom company, based on the recent data provided by UK`s Official Graduate Careers:

Marketing executives contribute to and develop integrated marketing campaigns. Tasks typically involve:

- liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organizations;
- communicating with target audiences and managing customer relationships;
- sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio (depending on the organization and the campaign);
- managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs;
- writing and proofreading copy;
- liaising with designers and printers;
- organizing photo shoots;
- arranging for the effective distribution of marketing materials;
- maintaining and updating customer databases;
- organizing and attending events such as conferences, seminars, receptions and exhibitions;
- sourcing and securing sponsorship;
- conducting market research such as customer questionnaires and focus groups;
- participating in different educational programs meeting developmental needs of the department;
- contributing to and developing marketing plans and strategies;
- managing budgets;
- evaluating marketing campaigns;
- monitoring competitor activity;
- supporting the marketing manager and other colleagues (UK’s Official Graduate Careers, 2010).

It goes without saying that such a variable structure of the department let the employees promote their skills and find suitable place for them. As the company participates in many training projects and the team strategy is aimed on being contemporary and getting in touch with present day needs, corresponding the goods quality to the wishes of contemporary consumers, workers of the whole company and marketing department in particular are able to master their knowledge, improve skills and be well aware about the recent innovations of the marketing, management, PR technologies and many other useful achievements of contemporary developmental industry.

For the recent years it has become very popular tendency to involve the members of the team to the decision making, expecting that their experience would influence the developmental characteristics and efficiency of the company

References:

1. Nasaw, David, Andrew Carnegie (New York: The Penguin Press, 2006)
2. Whetton, D. (1989) What Constitutes a Theoretical Contribution Academy of Management Review 14(4)
3. UK’s Official Graduate Careers. (2010). Marketing executive: Job description and activities. Retrieved February 6, 2010 from UK`s Official Graduate Careers official web site: http://www.prospects.ac.uk/p/types_of_job/marketing_executive_job_description.jsp
4. Simons J. A., Irwin D. B. and Drinnien B. A. (1987). Maslow’s Hierarchy of Needs. West Publishing Company, New York, 1987
5. .Lancaster G. (2005) Research methods in management: a concise introduction to research in management and business consultancy, Butterworth-Heinemann

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