Advertisement

Advertisement
The use of the advertisement to attract tourists to Anytown is a prospective idea but the advertisement suggested by the mayor raises a number of legal issues because it may lead to controversial effects and response from the part of the audience. As the matter of fact, the idea of the advertisement to sell Anytown on e-Bay may lead to the similar reaction as was the case of Pepsi’s advertisement. In this regard, it is worth mentioning the fact that the audience may misunderstood the message of the advertisement and some consumers may believe that they can buy any town on e-bay. However, this is exactly where the problem arises because the advertisement does not really mean to sell any town or Anytown on e-Bay. In this regard, the Anytown’s Counsel may face the similar problem as Pepsi Co. has faced. In such a situation, the Counsel should focus on the use of the legal issues which prove that the advertisement did not mean the sale of Anytown on e-Bay. Firstly, the advertisement does not constitute the offer. Moreover, even if the advertisement may be perceived as an offer, no reasonable person will accept this offer or take this offer seriously. At this point, the reasonability of the offer is crucial because the mayor is right that no reasonable person will take the idea of buying any town seriously. In addition, the idea of buying any town on e-Bay does not involve writing, which is essential for pleading that the contract was fraud in terms of the statute of frauds.

References:
Epstein, D.G. (2006). Making and Doing Deals: Contracts in Context. New York: Random House.

Advertisement 8.4 of 10 on the basis of 3036 Review.